Chanel And Joseph Listed As The UK's Favourite Fashion Brands
CHANELandJosephhave been jointly named the UK's favourite designer fashion brands, in a survey conducted by fashion recommendation website Dressipi. The company, which counts former Marks & Spencer boss Sir Stuart Rose as chairman, quizzed 40,000 British women about their preferred labels.
While Chanel and Joseph jointly stole nine per cent of votes, other designer names to rank highly include DKNY with eight per cent and Alexander McQueen with five per cent. However it was the high street that topped the chart. An impressive 33 per cent of women chose Zara as their favourite British brand, followed by H&M with 25 per cent, Topshop with 21 per cent and River Island with 20 per cent.
"When it comes to designer brands, it's interesting that the same women who love the high street for fast fashion also lust after products from more established classic designers, such as Chanel or Joseph," said Dressipi co-founder Donna Kelly. "This implies that savvy shoppers are heeding stylists' advice to look to the high street for a quick fashion fix, but splash out on designer clothes when they want to make a statement or buy a wardrobe classic."
P.S. Quite shocking don't you think? I would rather say Alexander McQueen or Burberry but still...:)