ITALIAN knitwear brand Missoni is launching a lower-priced line. According to Margherita Missoni - granddaughter of the fashion house's founders - plans for the affordable range are still in the early stages.
"You need to evolve," she toldThe Wall Street Journal. "If you sit for a moment, you're not relevant in fashion anymore."
The news of a diffusion line follows Missoni's collaboration with US chain Target last year - which was an instant sell-out. However, it's unlikely that the new line will quite match the low price tags of Target; "I don't think I could put the zigzag on that," she added.
While the 29-year-old couldn't confirm a name or expected date for the accessible collection, she did reveal that it would probably be released to coincide with the launch of a new e-commerce site.
P.S A very goo news for all of you who love Missoni but cannot afford buyin clothes from RTW Collections:)