sobota, 29 września 2012

Chloé's 60th Anniversary Exhibition

CHLOÉ will open a retrospective exhibition in Paris tomorrow to celebrate its 60th anniversary. The showcase will look back the brand's most memorable moments - from its inception in 1952 to today.
The display, which was curated by renowned fashion and museology professor Judith Clark, will be held at the Palais de Tokyo. Named Attitudes, the exhibition aims to capture the playful, youthful and feminine spirit of the label. An accompanying book will also be made available and a glamorous party will be held tonight to mark the opening.
To coincide with the opening of the showcase, Chloé has also launched a new digital platform The Alphabet - which allows fans of the brand to explore its rich heritage using A-Z themes which tell individual stories about the label.


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