Do not mess with Karlie Kloss. The 20-year-old model's Fall 2012 campaign video for Juicy Couture depicts her delivering serious beatings to muscle-bound men on a California beach.
In the two-minute clip, directed by Inez van Lamsweerde and Vinoodh Matadin, Kloss walks up the beach to LL Cool J's song "Going Back to Cali," leaving a string of bruised and battered surfers, police officers, and at least one life guard in her wake. The video — Juicy Couture's first fashion film — celebrates the brand's partnership with the Step Up Network, an organization that helps empower young women in under-resourced communities. The brand will donate $1 to the group for every tweet it receives containing the hashtag #girlskickass.