DOLCE & GABBANA will launch its first ever childrenswear collection this July. Aimed at newborns and children up to the age of 10, the range will be every bit as stylish as its mainline.
"I didn't know much about this world, but Domenico's brother has three children aged two to six," said Gabbana. "The line is conceived as a further expansion of the Dolce & Gabbana world, in terms of product, design content, craftsmanship, function and positioning. This is an homage to Italy and to our tradition. It's part of our culture and marks one of the most important moments in our lives."
The offering will include daywear, innerwear, beachwear, accessories and footwear. Highlights comprise a lilac, sequinned party dress, a mini tuxedo suit teamed with spotted bow ties, tweed bouclé jackets, as well as Baroque-inspired designs seen on dresses covered with cherubs and floral patterns and crepe de chine blouses adorned with white lace. As luxurious as the collection is, both Domenico Dolce and Stefano Gabbana maintain that practicality was a key focus.
"We interviewed all the mothers because the collection must be practical," Dolce told WWD. "We learned a lot, plenty of details. For example, it's better to have sleeveless onesies and freedom of movement - kids don't want to feel too constricted."
The Italian label follows in the footsteps of fellow luxury labels,Gucci, Lanvin and Diane von Furstenberg, who have all launched childrenswear lines.