sobota, 26 maja 2012

Stella's New Store

STELLA MCCARTNEY is opening her first ever standalone Adidas by 
Stella McCartney store, choosing South Kensington's Brompton Cross as its location - home to the designer's mainline and childrenswear shop, which opened in April this year.

"This store is a real celebration of what we have been building for the last eight years together with Adidas and hopefully it is going to be the home for women to go to and find everything they need for their sports - and at the same time not having in any way to sacrifice their style," said McCartney. "It's very much part of the world of the Stella McCartney store that we have opened in Brompton Cross, and it's really the icing on the cake, as far as it is expressing the different facets of the brand."
McCartney and Adidas first started working with each other in September 2004 and in 2010 she was named creative director of the official Adidas Team GB Olympic kit, which was unveiled in March. The designer has worked closely with the sportswear brand to create the boutique's interior, with its centrepiece comprising a sculpture made using chains and timbre and used to display the pair's latest collection.

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