For the first time ever, a male is expected to emerge as the face of Chanel No. 5 - and that fella is said to be none other than Brad Pitt.
Sources say the 48-year-old actor will start shooting the first ad campaigns in London this week after reportedly signing on as the spokesperson for the famous French scent.
However, Pitt comes with a hefty price tag. According to E! Online, the "Fight Club" stud is allegedly being paid somewhere in the "seven figures" range to lend his image to Chanel No. 5.
Brad joins a number of famous faces to pose for the perfume including Nicole Kidman, Keira Knightley and Ali McGraw.
The campaign is expected to launch overseas sometime later this year.