JIMMY CHOO will collaborate with contemporary artist Rob Pruitt on a capsule cruise collection for spring/summer 2013. Pruitt gained art-world attention in the late Eighties for his colourful, pop art-influenced work - and Jimmy Choo's creative directors recognised something familiar in his bright, playful style.
"We were captivated by Pruitt's energy, his computer screen use of colour and the festive exuberance of his prints and materials; there were elements in his work that reminded us in subtle ways of the Jimmy Choo design iconography," Jimmy Choo creative directors Sandra Choi and Simon Holloway said. "We sensed that Rob's twist on Jimmy Choo glamour would yield something very collectable and uniquely beautiful."
This isn't the first time that Jimmy Choo has collaborated with a contemporary artist: the brand enlisted Nan Goldin for the spring/summer 2012 Icons cruise collection; Marilyn Minter for the spring/summer 2011 Crystal cruise collection; and Richard Phillips for the spring/summer 2008 collection.
Comprising shoes, handbags, and small leather accessories all referencing Pruitt's style, the latest art-inspired offering will arrive in Jimmy Choo boutiques and online in November 2012.