GUCCI has named Charlotte Casiraghi as its latest star muse. The 25-year-old granddaughter of Grace Kelly will front the Italian label's Forever Now campaign, which launched last year to celebrate its 90th anniversary and focuses on the brand's rich history.
A committed horse-rider and show-jumper herself, Casiraghi will appear in a four-part series of images taken by Vogue photographer Peter Lindbergh - all of which reference the equestrian theme that Gucci has long counted a signature.
This isn't the first time Casiraghi has worked with the famed Italian house - for the past two years, Gucci has created the uniforms for her show-jumping team during the annual Global Champions Tour. The company's designs were also worn by Casiraghi's late grandmother, the Princess of Monaco.