DKNY and DKNY Jeans have signed Ashley Greene as their brand ambassador on an exclusive year-long contract.
‘I’ve always loved Donna Karan’s creations,’ Greene said. ‘To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle.’
The actress first wore Donna Karan to the Berlin premiere of Twilight Eclipse in June 2010. She has since attended one of Karan’s fashion shows and wore a custom gown by the designer to the 2011 Met Ball.
Inez van Lamsweerde and Vinoodh Matadin are currently shooting a S/S ’12 ad campaign starring Greene.
‘Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style,’ Donna Karan International executive Patti Cohen said. ‘She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.’
Source: Elle UK