czwartek, 19 maja 2011

David Beckham To Launch Men's Bodywear Line


Move over, Victoria—David Beckham is about to enter the fashion business.Beckham and business partner Simon Fuller plan to launch a men’s bodywear line and a fragrance, called Homme by David Beckham, both this year.
The new fragrance will join two existing Beckham-branded scents: David Beckham Instinct, and Intimately Beckham, co-launched with Victoria in 2006. The bodywear line represents the LA Galaxy midfielder’s first branded foray into the area.

‘I have had the idea of doing a bodywear collection for some time now,’ Beckham told WWD, adding that he decided to enter the sector after the success of his Emporio Armaniu nderwear campaign. In positive news for admirers of Beckham’s billboards, the football star has promised that he’ll serve as the ‘face’ of the new brand too.
‘With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result,’ he said. ‘I can’t wait to show people the collection—although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.’
Source: Elle UK 

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