wtorek, 22 marca 2011

Magnum Campaign

Here is the first look at the Magnum ice cream campaign directed by one and only Karl Lagerfeld, starring Rachel Bilson. Bilson plays three different characters including an “art student obsessed by her strong desire for a Magnum ice cream bar and inspired to create a beautiful work of art as she satisfies her craving.”

Bilson said it was an honor to work with Lagerfeld (obviously) and that she didn’t even think twice when approached, “I was just like, hell yeah!”   She says she has a huge sweet tooth (“I love a butterfinger”) and, “I really like the message that Magnum represents, which is just to enjoy the pleasures of life.”

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